Abstract This paper presents the ASA Framework, a diagnostic model that categorizes human performance and decision-making problems into three fundamental layers: Alignment (philosophical/internal), Systems (technical/structural), and Articulation (relational/communicative). The framework proposes that most observable problems are symptoms of underlying dysfunction at one or more of these three layers, and that effective intervention requires accurate layer diagnosis before

A framework for understanding how businesses create value I was looking at two companies last week. One was a manufacturing business that takes raw materials worth $1 million and transforms them into products the market values at $5 million. The other was a software company that invests $1 million in developer salaries and creates software valued at $10 million. Both are profitable. Both have solid business models. But one has double the value multiplication power of the othe

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